Marketing
A program on how to read customer data, ask management questions about it, and move from analytical conclusion to decision — for marketing, sales, and customer experience leaders, analysts, product, and operations managers.
Program start
11/16/2026
Format
Offline
Duration
3 days
Cost
34 500 UAH
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want to ask management questions of client data, not just read ready-made reports and dashboards
see clients as an asset that changes over time and want to link client behavior to financial outcomes: recurrence, churn, CLV/CAC, client experience
work with analysts, BI and CRM teams, or AI and want to formulate tasks more precisely and critically evaluate the results
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November 16, 2026
We begin with understanding the client base as an asset that changes over time and directly impacts business outcomes.
November 17, 2026
We move from individual metrics to a holistic understanding of the client: their profile, behavior, and interaction journey with the business.
November 18, 2026
We gather the approaches obtained by working with real business cases.
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Management Development Programs Manager
